At Fortis, we specialize in high-converting B2B appointment setting with a relentless commitment to performance. We drive top-line revenue growth by filling your pipeline with fully qualified decision-maker meetings that turn into valuable opportunities and enduring corporate partnerships. Outsourcing your meeting setting to Fortis releases internal capacity so your sales team can focus strictly on closing transactions, while we maintain a continuous, results-driven growth pipeline.
SERVICES · APPOINTMENT SETTING
Outsourced appointment setting
We help businesses scale – across all sectors
Is your calendar filled with qualified meetings – or is appointment setting draining your time?
Managing in-house appointment setting demands continuous time, dedicated tools, and persistent effort. Do you recognise any of these operational challenges?
Empty calendars and inconsistent meeting flow
Without a consistent stream of qualified meetings, forecasting revenue becomes unpredictable. Some weeks your calendar is full, while others remain entirely empty.
Sales reps spending too much time prospecting
Your closing sales reps are forced to waste valuable hours on cold calling and outreach instead of conducting client meetings and closing revenue.
Difficulties recruiting and retaining appointment setters
Maintaining drive during outbound cold outreach requires specific talent. Recruitment costs are high, and staff turnover in telemarketing remains notoriously elevated.
Meetings held with the wrong target audience
Without rigorous lead qualification, your reps waste valuable time meeting prospects who lack the necessary need, budget, or decision-making authority to purchase.
Let your sales team do what they do best – close deals.
Instead of spending time and resource on prospecting and booking meetings, hand over your outbound customer acquisition to a specialized agency.
Why use outsourced appointment setting?
Outsourced appointment setting is a strategic solution for businesses looking to increase sales and operational efficiency without spending valuable internal time booking client meetings. By partnering with a specialized provider, companies can reach a broader pool of potential clients, achieve higher conversion rates, and free up their sales teams to focus purely on closing deals.
Scale your meeting volume without fixed costs
Building an in-house cold calling team requires significant resource, time, and ongoing management. By outsourcing your appointment setting, you gain a flexible model that allows you to rapidly scale your meeting volume up or down according to your business needs—entirely free from expensive recruitment and fixed payroll liabilities.
Professional appointment setting that fills your sales pipeline
With experienced specialists on the phones, cold prospects are converted into warm commercial opportunities. Outsourcing your meeting setting to Fortis provides immediate access to proven methodologies, advanced database tools, and seasoned sales professionals.
Our team ensures that we:
- Target the right decision-makers – We filter and engage only the organisations that precisely match your ideal customer profile (ICP).
- Reach senior executives directly – We navigate gatekeepers and assistants to generate genuine interest with key decision-makers.
- Turn objections into booked meetings – We handle pushbacks professionally and build curiosity around your solution.
- Deliver fully qualified meetings – You receive meetings booked directly into your calendar with qualified buyers ready to explore further.
Let your sales team focus on what they do best – closing deals
Why have your top account executives spend half their day on prospecting and cold calls? When we manage your appointment setting, your internal resources are released to focus 100% of their time on client meetings, proposal presentations, and closing revenue.
Outsourcing your appointment setting is the fastest route to a predictable sales pipeline, higher operational efficiency, and accelerated growth.
How working with us works – step by step
Handing over your appointment setting should feel secure, smooth, and predictable. We have developed a proven process that ensures a fast setup and fills your calendar with the right client meetings.
1. Onboarding & Target Profile
We familiarise ourselves with your business, value proposition, and ideal customer profile (ICP). This ensures our appointment setters represent your brand with the highest standard of quality.
2. Audience Mapping & Prospecting
We map out your addressable market, source verified contact details for key decision-makers, and draft high-impact scripts and outreach strategies that spark interest.
3. Outreach & Execution
Our experienced specialists engage decision-makers, drive meaningful commercial conversations, and book fully qualified meetings directly into your team's calendars.
4. Reporting & Optimisation
Through regular reviews and transparent reporting, you gain full visibility into conversion rates and meeting quality—allowing us to continuously refine the campaign for maximum yield.
Why choose us?
Since 2015, we have delivered over 150,000 booked meetings. With a 90% client retention rate, we consistently prove that our partnerships create sustainable long-term value for businesses across all sectors.
Senior expertise tailored to your industry
With over 100 experienced appointment setters and sales specialists (aged 25–65), we possess domain expertise across more than 20 distinct industries—ranging from finance and recruitment to HVAC and digital marketing.
High quality that protects your brand
Every team member undergoes rigorous training to serve as a professional ambassador for your company. We maintain the ideal balance between high call velocity and exceptional conversation quality.
We empower organizations to elevate their appointment setting capability.
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Our Team
We are driven by your results – meet the team scaling your appointment setting.
What Our Clients Say
FAQ
What is outsourced appointment setting?
Outsourced appointment setting occurs when an organisation delegates its appointment setting functions and activities to an external agency, rather than managing them in-house. This can encompass everything from sales meeting booking to lead generation and prospect mapping.
What are the main benefits of outsourcing appointment setting?
By outsourcing your appointment setting, you release valuable time for your internal sales team, allowing them to focus entirely on conducting client meetings and closing deals. You eliminate fixed costs associated with recruitment, onboarding, and sales tech stacks, while gaining immediate access to an experienced team that maintains a consistent, qualified meeting flow in your calendar. This delivers a more predictable sales pipeline and a significantly faster route to growth.
How long has Fortis been in operation?
Since 2015, Fortis has provided telecommunications outsourcing services, serving as a trusted partner for businesses that lack the internal resource or expertise to manage these operations in-house. We stand ready to handle a complete spectrum of tasks to streamline your workload as much as possible.
What is the scale and experience level of your outreach team?
Fortis maintains a dedicated workforce of approximately 100 specialized sales executives and appointment setting specialists. Our team carries an average age exceeding 30 years, bringing a level of maturity, business acumen, and professional presence that consistently resonates with decision-makers and elevates conversion rates.
Why select Fortis as your appointment setting agency?
Fortis combines deep operational expertise with a refined outbound sales framework to deliver high-converting sales appointments that translate directly into top-line revenue. Leveraging an extensive track record spanning complex B2B environments and high-volume B2C markets, we confidently engineer and execute targeted outreach strategies designed to maximize campaign yield.
Is there a lock-in period when hiring you?
We have complete confidence in our sales expertise and know we are well-positioned to succeed in every project we undertake. Therefore, we see no need to tie clients down with long-term contracts. Instead, we offer rolling agreements with no fixed lock-in period and just a 45-day notice period.
How quickly can we get started?
We are typically up and running within 3–4 weeks of signing the agreement, depending on the complexity of the project and the specific experience and skills required of the specialists.

















