Outsourced appointment setting

At Fortis, we specialize in high-converting B2B appointment setting with a relentless commitment to performance. We drive top-line revenue growth by filling your pipeline with fully qualified decision-maker meetings that turn into valuable opportunities and enduring corporate partnerships. Outsourcing your meeting setting to Fortis releases internal capacity so your sales team can focus strictly on closing transactions, while we maintain a continuous, results-driven growth pipeline.

Everyday Operational Challenges

Is your calendar filled with qualified meetings – or is appointment setting draining your time?

Managing in-house appointment setting demands continuous time, dedicated tools, and persistent effort. Do you recognise any of these operational challenges?

Empty calendars and inconsistent meeting flow

Without a consistent stream of qualified meetings, forecasting revenue becomes unpredictable. Some weeks your calendar is full, while others remain entirely empty.

Sales reps spending too much time prospecting

Your closing sales reps are forced to waste valuable hours on cold calling and outreach instead of conducting client meetings and closing revenue.

Difficulties recruiting and retaining appointment setters

Maintaining drive during outbound cold outreach requires specific talent. Recruitment costs are high, and staff turnover in telemarketing remains notoriously elevated.

Meetings held with the wrong target audience

Without rigorous lead qualification, your reps waste valuable time meeting prospects who lack the necessary need, budget, or decision-making authority to purchase.

Let your sales team do what they do best – close deals.

Instead of spending time and resource on prospecting and booking meetings, hand over your outbound customer acquisition to a specialized agency.

Why use outsourced appointment setting?

Outsourced appointment setting is a strategic solution for businesses looking to increase sales and operational efficiency without spending valuable internal time booking client meetings. By partnering with a specialized provider, companies can reach a broader pool of potential clients, achieve higher conversion rates, and free up their sales teams to focus purely on closing deals.

Scale your meeting volume without fixed costs

Professional appointment setting that fills your sales pipeline

  • Target the right decision-makers – We filter and engage only the organisations that precisely match your ideal customer profile (ICP).
  • Reach senior executives directly – We navigate gatekeepers and assistants to generate genuine interest with key decision-makers.
  • Turn objections into booked meetings – We handle pushbacks professionally and build curiosity around your solution.
  • Deliver fully qualified meetings – You receive meetings booked directly into your calendar with qualified buyers ready to explore further.

Let your sales team focus on what they do best – closing deals

Seamless & Secure Onboarding

How working with us works – step by step

Handing over your appointment setting should feel secure, smooth, and predictable. We have developed a proven process that ensures a fast setup and fills your calendar with the right client meetings.

01

1. Onboarding & Target Profile

We familiarise ourselves with your business, value proposition, and ideal customer profile (ICP). This ensures our appointment setters represent your brand with the highest standard of quality.

02

2. Audience Mapping & Prospecting

We map out your addressable market, source verified contact details for key decision-makers, and draft high-impact scripts and outreach strategies that spark interest.

03

3. Outreach & Execution

Our experienced specialists engage decision-makers, drive meaningful commercial conversations, and book fully qualified meetings directly into your team's calendars.

04

4. Reporting & Optimisation

Through regular reviews and transparent reporting, you gain full visibility into conversion rates and meeting quality—allowing us to continuously refine the campaign for maximum yield.

We empower organizations to elevate their appointment setting capability.

100

+
Experienced appointment setters

150000

+
Booked meetings

20000

+
Closed deals

What Our Clients Say

“

Fortis has helped us reach key decision-makers in a complex market. Their methodology is structured and professional, and we have absolute confidence in the way they represent us when engaging with our clients.

Victor RoosVP Strategy & Growth, Spinit AB
“

Pinetree has enjoyed a close partnership with Fortis for several years. Demonstrating exceptional flexibility, expertise, and customer focus, Fortis consistently delivers significant value to our business. The combination of motivated personnel, outstanding service standards, and a focus on high-quality results means we wholeheartedly recommend Fortis to any company seeking support with communications and marketing.

Daniel WrenSenior Partner, Pinetree
“

Our partnership with Fortis has enabled us to increase turnover, bottom-line profitability, and our active client base. This growth has, in turn, allowed us to expand our internal headcount and scale as a business ahead of schedule.
The Fortis team is always accessible, exceptionally easy to work with, and fast to implement adjustments. They have consistently delivered on every promise and exceeded our expectations at every stage.

Jesper Andersson & Troy HildingHead Of Digital Marketing & Co-Founder, CEO & Co-Founder, Marknadsföringsbyrån
“

Working together has been smooth and flexible from the very beginning. Our sales have grown significantly since we started working together, and Fortis has played an important role in helping us scale our business. Communication is seamless and agile, which makes our collaboration both efficient and enjoyable.

Emma StevensonOperations Manager, OPR-Finance B2B Oy
“

It is always rewarding to attend meetings and hear that the initial contact made by our appointment setter left such a positive first impression. Continuing a commercial dialogue becomes so much easier when it starts on the right foot.

Stefan WinterlénVD, 3bits
“

Cold calling businesses to pitch Alpine conference packages is no easy task, and there are naturally many rejections along the way. Despite this, Fortis has delivered a steady stream of warm leads that we expect will convert into strong business opportunities. Communication has been consistently professional, with clear reporting and timely feedback throughout. I have nothing but praise for our partnership with Fortis, and I would gladly recommend them to any company needing to generate new leads without the internal resources to do so.

Johan EdslerFörsäljningschef, Lion Alpin
“

We have found Fortis to be a thoroughly dependable partner. They are highly receptive to our needs and consistently deliver qualified, high-quality meetings, which has added genuine value to our organization.

Kristoffer PalmlundRegionchef, Assemblin Solar
“

What sets Fortis apart is their genuine interest in our business—they have taken the time to truly understand our value proposition and demonstrated a commitment that feels authentic and professional.
We felt valued as a client rather than just another account on a roster. This instils a level of confidence that makes collaboration seamless and highly rewarding.
We warmly recommend Fortis to any business seeking a dedicated and reliable partner for sales generation and appointment setting.

Arvid NymanGrundare & styrelseordförande, K-Utbildning AB
“

We are extremely pleased with our long-term partnership with Fortis and truly value their operational flexibility and professional support.

Simon CederholmVD, ProServe
“

We have achieved exceptional sales results throughout our partnership with Fortis. We work together closely, and what we truly appreciate is the flexibility and scalability Fortis provides. They are professional, innovative, and consistently deliver outstanding quality in both sales execution and project management.

Emanuel BarmasiMarketing Manager, OPR-Finance AB

What is outsourced appointment setting?

Outsourced appointment setting occurs when an organisation delegates its appointment setting functions and activities to an external agency, rather than managing them in-house. This can encompass everything from sales meeting booking to lead generation and prospect mapping.

What are the main benefits of outsourcing appointment setting?

By outsourcing your appointment setting, you release valuable time for your internal sales team, allowing them to focus entirely on conducting client meetings and closing deals. You eliminate fixed costs associated with recruitment, onboarding, and sales tech stacks, while gaining immediate access to an experienced team that maintains a consistent, qualified meeting flow in your calendar. This delivers a more predictable sales pipeline and a significantly faster route to growth.

How long has Fortis been in operation?

Since 2015, Fortis has provided telecommunications outsourcing services, serving as a trusted partner for businesses that lack the internal resource or expertise to manage these operations in-house. We stand ready to handle a complete spectrum of tasks to streamline your workload as much as possible.

What is the scale and experience level of your outreach team?

Fortis maintains a dedicated workforce of approximately 100 specialized sales executives and appointment setting specialists. Our team carries an average age exceeding 30 years, bringing a level of maturity, business acumen, and professional presence that consistently resonates with decision-makers and elevates conversion rates.

Why select Fortis as your appointment setting agency?

Fortis combines deep operational expertise with a refined outbound sales framework to deliver high-converting sales appointments that translate directly into top-line revenue. Leveraging an extensive track record spanning complex B2B environments and high-volume B2C markets, we confidently engineer and execute targeted outreach strategies designed to maximize campaign yield.

Is there a lock-in period when hiring you?

We have complete confidence in our sales expertise and know we are well-positioned to succeed in every project we undertake. Therefore, we see no need to tie clients down with long-term contracts. Instead, we offer rolling agreements with no fixed lock-in period and just a 45-day notice period.

How quickly can we get started?

We are typically up and running within 3–4 weeks of signing the agreement, depending on the complexity of the project and the specific experience and skills required of the specialists.